نوع مقاله: مقاله علمی
نویسندگان
1 دانشگاه یزد، دانشجوی کارشناسی ارشد پژوهش علوم اجتماعی، دانشکده علوم اجتماعی دانشگاه یزد
2 عضو هیئت علی و مدیرگروه رفاه و تعاون اجتماعی دانشکده علوم اجتماعی دانشگاه یزد
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The intrinsic logic of capitalism is the maximization of profit, this logic when applied without adequate supervision and the exercise of governmental and ethical constraints has multiple implications in different fields. Profit maximization in ponzi companies in Iran has been intensified in recent years. So the aim of this study is to disclose of hidden relationship and consequent of profit maximization in ponzi companies. In this regard this study was designed using the five stage critical ethnographic method of the Carspiken. The researchers initially hid in a participatory observation network marketing in an ethic-base. For one year which they carried out initial analysis. Then subsequent interviews were conducted based on the emic-base of members who were separated from these networks. And main themes were extracted (such as gold-quest legs, hegemonic leader, motivational behavioral assimilation, education epoch, family epoch, and authoritarian education, barrier of workbase, systemic deduction and death of members). Finally data from interviews were analysed by ethic-base approch and were checked relation of agency and structure. The resultes show that these companies daubled the actores agency and change to the super human subjectively who have been able chang the world. But this double agency will fail in front of social- economic and cultural structures and will experienced different loses.
کلیدواژه‌ها [English]
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