عنوان مقاله [English]
The purpose of this study is to provide a strategic pattern for social capacity building and citizens’ socialization towards water crisis issues. For this purpose, in the qualitative paradigm based on The Grounded Theory Methodology, Strauss and Corbin's systematic approach has been used. 33 deep and semi-structured interviews were conducted using theoretical sampling and further snowball techniques with experts in the water, social and communication sciences and media. In order to assess the validity of the interviews, interpretations of the interviews were made by self-assessed interviewees and, at the end, a summary of the pattern was presented to several of the professors and their comments were accepted for modification. The principal issue of the research was called the "Social Capacity Building". The causal conditions of socialization toward the water crisis: academic and educational weakness, lack of expertise, non-commitment in responsibility, failure to empowerment public opinion, distrust, concealment and gatekeeping, lack of media democracy, inappropriate media policy , social dissatisfaction, low social capital, the transition from tradition to modernity and low communication was achieved. Also, research strategies : Create private media, building trust, promoting social capital, socializing the water crisis and increasing demand, creating a dialogue of water and The revival of the culture of water dignity, interacting with the media , creating a system of encouragement and punishment, increase training and water literacy, science-centered approach, use of media tactics, Select effective media, Establishing effective communication resulted from three stages of coding.