University of Isfahan Journal of Applied Sociology 2008-5745 24 1 2013 06 22 Investigating the Relationship between Social Capital and Political Consumerism among Isfahan University Students Investigating the Relationship between Social Capital and Political Consumerism among Isfahan University Students 37 53 18292 FA Seyyed Javad Emamjomezadeh Associate Professor, Department of Political Sciences, University of Isfahan, Iran Mahmudreza Rahbarghazi Ph.D. Student of Political Sciences, University of Isfahan, Iran Sajadi Mahmoodoghl M.A Student of Economic Sciences, Azad University at Isfahan, Iran Hossein Rohani Ph.D. Student of Political Sciences, University of Isfahan, Iran Moslem Beygi M.A Student of Political Sciences, University of Isfahan, Iran Journal Article 2016 06 14 This study seeks to investigate social factors influencing political consumerism. Political consumerism is influenced by people’s individual qualities on the one hand, and by social qualities, on the other. Political consumerism is closely related to goods and services of consumption policies. In other words, political consumerism is defined as power relation and how resources are used and allocated. Political consumers choose services and goods based on their political moral values and not because of the good or service per se. Political consumers are social players, who consciously engage in the economy and the market and their behavior affects social relations. In this regard, many studies indicate that a relationship exists between consumerism and social relations, particularly in issues associated with identity and culture. Therefore, this study’s hypothesis is that individuals with a higher share of social capital tend to have higher political consumption. Similarly, individuals with stronger social relations with others and more trust in people and other institutions tend to engage in political consumerism more than others. Of course, one should not overlook the fact that control variables such as gender, income and education also influence individuals’ political consumerism. Accordingly, main research objectives are: 1. Measuring respondents’ share of social capital 2. Analyzing the amount of political consumption and its dimensions among respondents 3. Analyzing the relationship between social capital and political consumerism among respondents This study seeks to investigate social factors influencing political consumerism. Political consumerism is influenced by people’s individual qualities on the one hand, and by social qualities, on the other. Political consumerism is closely related to goods and services of consumption policies. In other words, political consumerism is defined as power relation and how resources are used and allocated. Political consumers choose services and goods based on their political moral values and not because of the good or service per se. Political consumers are social players, who consciously engage in the economy and the market and their behavior affects social relations. In this regard, many studies indicate that a relationship exists between consumerism and social relations, particularly in issues associated with identity and culture. Therefore, this study’s hypothesis is that individuals with a higher share of social capital tend to have higher political consumption. Similarly, individuals with stronger social relations with others and more trust in people and other institutions tend to engage in political consumerism more than others. Of course, one should not overlook the fact that control variables such as gender, income and education also influence individuals’ political consumerism. Accordingly, main research objectives are: 1. Measuring respondents’ share of social capital 2. Analyzing the amount of political consumption and its dimensions among respondents 3. Analyzing the relationship between social capital and political consumerism among respondents https://jas.ui.ac.ir/article_18292_4a21e95e3854c9ccec79ee90e456a4d6.pdf