University of Isfahan Journal of Applied Sociology 2008-5745 24 3 2013 07 23 Applicability of the Theory of Planned Behavior (TPB) to Predict Acceptance of Cooperative System: The Case of Boyer-Ahmad County Applicability of the Theory of Planned Behavior (TPB) to Predict Acceptance of Cooperative System: The Case of Boyer-Ahmad County 195 212 18322 FA Morteza Noori M.A. Student of Rural Development, Yasouj University, Iran Mahdi Nooripoor Assistant Professor, Department of Rural Development, Yasouj University Journal Article 2016 06 14 Social life is one of the natural features of humans. Traditional and modern features of gathering have been some evidences of this trend. The basic motivation for this social interaction is interdependence of community members for their spiritual and material needs (Shahbazi, 1996). Our basic values and religious beliefs are also in line with this view. Cooperation can help poor and disadvantaged people providing employments and sustainable livelihoods (Shabanali et al. 2009). Accordingly, in development of the 20-year plan of our country, it has been regarded that equal opportunities for work and employment should be provided for people. Thus, the role of cooperative sector as one of the most democratic sectors of economy is more important (Safari, et al. 2010).  These days, during the fifth development plan, the responsibility for providing employment opportunities has been assigned to the cooperative sector. However, cooperation and team work has not been institutionalized in our country. Kohgilouyeh and Boyer-Ahmad province as a part of our country is also not an exception.  In the other words, in spite of long traditions of cooperation and team work among people, efficient use of this moral rule has not been so significant. Thus, the main question that arises here is that “why despite of importance and positive functions of cooperation and team work, there is less willingness to do that?” Thus, the Theory of Planned Behavior was used in this study to identify factors which predict the acceptance of cooperative system in Boyer-Ahmad County. This may help planners and decision makers to strength facilitators and to remove barriers of tram work. Social life is one of the natural features of humans. Traditional and modern features of gathering have been some evidences of this trend. The basic motivation for this social interaction is interdependence of community members for their spiritual and material needs (Shahbazi, 1996). Our basic values and religious beliefs are also in line with this view. Cooperation can help poor and disadvantaged people providing employments and sustainable livelihoods (Shabanali et al. 2009). Accordingly, in development of the 20-year plan of our country, it has been regarded that equal opportunities for work and employment should be provided for people. Thus, the role of cooperative sector as one of the most democratic sectors of economy is more important (Safari, et al. 2010).  These days, during the fifth development plan, the responsibility for providing employment opportunities has been assigned to the cooperative sector. However, cooperation and team work has not been institutionalized in our country. Kohgilouyeh and Boyer-Ahmad province as a part of our country is also not an exception.  In the other words, in spite of long traditions of cooperation and team work among people, efficient use of this moral rule has not been so significant. Thus, the main question that arises here is that “why despite of importance and positive functions of cooperation and team work, there is less willingness to do that?” Thus, the Theory of Planned Behavior was used in this study to identify factors which predict the acceptance of cooperative system in Boyer-Ahmad County. This may help planners and decision makers to strength facilitators and to remove barriers of tram work. https://jas.ui.ac.ir/article_18322_be93f6c369757b817bc9d43e19508e6d.pdf