Document Type : Research Paper
Authors
1
Ph.D. Candidate, Department of sociology, Human-science Faculty, Kashan University, Iran.
2
Associate Professor, Department of Social Sciences, Faculty of Humanities, Kashan University, Ministry of Science, Research and Technology, Kashan, Iran.
Abstract
Nowadays, the spread of financial flows and planning and money attitudes with multiple components on social experiences and people's daily lives has made the sociological study of money a necessity. Despite the fact that in electronic societies, the material form of money destroys, but still money creates equality among the most unequal things. Currently, spreading financial and work flows and plans and monetary attitudes with multiple components on people's social experiences and daily life has made the sociological study of money necessary to rethink what and how the social meaning of money is for people. With the aim of investigating the monetary attitude of Tehrani citizens. This article tries to measure the factors affecting monetary attitudes in relation to the variables of gender, age, education, marital status, level of well-being, religiosity, intellectual and political positions, life satisfaction, success and childhood according to the theories of Simmel, Ingham and Zelizer. The research method is quantitative and data-based with survey technique and Lee and Furnham scale. The results of factor analysis show that six factors, representation of success, display of power and dignity, worry and mistrust, financial literacy, financial management and planning, and financial foresight, make the monetary attitude of the target society. Finally, the results show that providing welfare and life satisfaction, peace and security, infinite suffering and complete pleasure is the social meaning of money for people. The economic and social consequences of this attitude are the increasing monetization of society, capitalization by converting money into durable and consumable goods, value creation by creating value for worthless goods, and the tragedy of culture by reducing qualitative values to numbers.
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