An application of a mixed approach to explain the role of managers in attracting philanthropic support in the health sector (Case study: hospitals affiliated to Shahid Sadoughi University of Medical Sciences, Yazd)

Jalilian, Negar; Baqeri Fahrafi, Somayeh

doi:10.22108/jas.2025.145820.2669

An application of a mixed approach to explain the role of managers in attracting philanthropic support in the health sector (Case study: hospitals affiliated to Shahid Sadoughi University of Medical Sciences, Yazd)

Articles in Press

Document Type : Research Paper

Authors

¹ Management, Imam Javad Non-Profit Higher Education Institute, Yazd, Iran,

² Management department, Imam Javad (AS) Non-Profit Higher Education Institute, Yazd

10.22108/jas.2025.145820.2669

Abstract

In the field of health and treatment, services are diverse and the needs of health and treatment centers are expanding day by day. Considering that the Ministry of Health and Treatment alone is not able to meet the needs, one of the important mechanisms to compensate for the deficiencies in the health system is to benefit from the capacity of philanthropists' participation. Therefore, the present study aims to explain the role of managers in attracting philanthropist support in the health field. The present study uses a combined analytical approach of qualitative and quantitative methods, and from the perspective of the objective, the data collection method and the degree of control of variables are applied, survey, and descriptive, respectively. The statistical population of the study includes all hospital managers and experts active in the health system of Yazd province, as well as philanthropists active in the health field, who were selected using judgmental sampling. In order to conduct the study, in the first step, in order to identify all the roles of managers, the content analysis method was used. Then, considering the roles extracted from the first step, in the second step, the DEMATEL questionnaire was designed and the questionnaire was distributed among the sample members. After analyzing the collected data based on the DEMATEL approach in the intuitive fuzzy space, the level of influence of each role was determined. In order to design a model explaining the role of hospital managers in attracting the support of benefactors, the level of influence and influence was transferred to the third step and using the structural-interpretive modeling method, the level of each role in the aforementioned model was explained.

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