Document Type : Research Paper
Authors
1
PhD student in sports management, University of Tabriz, Tabriz, Iran
2
Professor of Sport Management, University of Tabriz. Tabriz, Iran
3
Professor, Department of Social Sciences, University of Tabriz, Tabriz, Iran
Abstract
Objective: This study aimed to identify the factors influencing the between body culture and the active body, using a qualitative approach based on grounded theory methodology
Methods: This applied and exploratory research was conducted through purposive sampling until theoretical saturation was achieved. The study population included 20 professors, experts, managers, and specialists in physical education, health, and sports sociology with at least five years of relevant experience. Data were collected through in-depth semi-structured interviews and analyzed using MAXQDA 2022 software.
Findings: In the grounded theory analysis process, 792 initial codes were identified, which were subsequently reduced to 171 codes, 24 concepts, ultimately 15 main categories via open, axial, selective coding. The core phenomenon of the study “the interactions between body culture and the active body” was identified, relating to causal conditions (individual motivations, socio-professional factors, educational influences), contextual conditions (cultural backgrounds, social interactions, physical environment), and intervening conditions (psychosocial pressures and external constraints). Action strategies included personal planning, social interaction and dynamism, physical enhancement activities, leading to outcomes such as improved physical and mental health and personal and social development.
Conclusion: The findings revealed that the interactions between body culture and the active body results from the dynamic and complex interplay of individual, social, and cultural factors. This model provides a robust framework for policy-making and strategic planning in sports sociology, public health, and sports management, emphasizing the promotion of a healthy and balanced lifestyle. The results are valuable for policymakers, coaches, and professionals in physical education and community health.
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